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CASE 2
SPvolt Low MOQ Customization Service Empowers Polish Customer Case
Customer Background
A Polish electric vehicle parts distributor deeply engages in the local new energy vehicle charging equipment sector. In the industry, the MOQ for electric vehicle charging cable customization is generally 100 sets, and packaging customization requires as many as 500 sets. Such high MOQs bring financial and inventory pressures. Meanwhile, the customer urgently needs to convey brand concepts through personalized packaging to penetrate the Polish market.
Solutions
Low-threshold Product Customization Launch
We introduced a 20-set MOQ service for charging cables, supporting basic customizations like appearance color and cable length. The customer could test the water in small batches, adjust strategies flexibly based on feedback from the Polish market, reduce initial financial risks, and quickly put their own brand of charging cables on the shelves.
Packaging Customization Breaking Industry Limits
We reduced the packaging customization MOQ to 100 sets (compared to the industry’s conventional 500 sets). We provided diverse material options, such as durable and waterproof Oxford cloth, highly elastic Jiajibu, etc., aligning with the brand positioning. For LOGO craftsmanship, options like digital printing (for high-definition brand logo presentation) or heat-press screen printing (to enhance texture) were available to strengthen brand recognition.
Resource Integration to Control Costs and Improve Efficiency
Relying on supply chain integration capabilities, we conducted large-scale purchasing of packaging materials to reduce costs. We optimized the production process and adopted a modular production model. Even for small-batch orders of 100 sets of packaging and 20 sets of products, we could efficiently complete production, ensuring the customer achieved personalized customization of products and packaging at a low cost.
Cooperation Achievements
The customer leveraged the low MOQ customization of 20 sets of charging cables + 100 sets of packaging to quickly launch featured brand products. The personalized packaging attracted attention in the Polish market, with a 20% increase in the repurchase rate within 3 months. Subsequently, the customer expanded orders based on market feedback, achieving the leap from initial market testing to large-scale sales, proving the core driving role of the low MOQ customization service in their market expansion.
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